Visitor Satisfaction on Attractions and Attributes at Tarangire National Park

Keaboka Monty Kantini; Ladislaus William Kahana; Vicent Paul Nyakyi; Khalfan Kiondo; Ebenezer Goroi

doi:doi:10.11648/j.hss.20241203.12

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Visitor Satisfaction on Attractions and Attributes at Tarangire National Park

Keaboka Monty Kantini^*, Ladislaus William Kahana, Vicent Paul Nyakyi, Khalfan Kiondo, Ebenezer Goroi

Published in Humanities and Social Sciences (Volume 12, Issue 3)

Received: 9 May 2024 Accepted: 30 May 2024 Published: 27 June 2024

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Abstract

Existing tourist destinations draw an increasing number of visitors as travel and tourism continue to rise. In this scenario, the growth in demand for tourism gives rise to new markets, which means that tourism sites are facing more and more intense competition which makes visitor satisfaction on tourism destination a prerequisite for tourism destination development. It is for this reason this research was undertaken. The study was aimed at assessing visitor satisfaction on attractions and attributes at Tarangire National Park. Questionnaire was used for data collection and a total of 242 visitors (tourists) were sampled. The results showed that visitor satisfaction was highly significant between country of origin and accommodation (F = (1.359), df = 64, p< 0.000), attraction (F = (1.469), df = 64, p< 0.000), Game viewing roads (F = (99.32), df = 64, p< 0.003), and significant for interpretation (F = (85.745), df = 64, p< 0.036), game viewing (F = (85.190), df = 64, p< 0.040), and signage (F = (84.479), df = 64, p< 0.044), highly significant for nature of travel and signage (F = (22.620), df = 64, p< 0.000), and significant for game viewing (F = (10.668) df = 64, p< 0.005). Out of 15 attractions which were identified, elephant was considered the best attraction and the least was ostrich. Generally, tourists were satisfied with the attractions, attributes and services provided by Tarangire National Park and offers the best attractions with high number of elephants and diverse wildlife populations which provide a good view that contributes to enjoyment and satisfaction to visitors.

Published in	Humanities and Social Sciences (Volume 12, Issue 3)
DOI	10.11648/j.hss.20241203.12
Page(s)	58-65
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Attractions, Attributes, Satisfactions, Tarangire National Park

References

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[7]	Matolo, R., &Salia, P. (2023). International Tourists’ Satisfaction with Service Quality at Serengeti National Park in Tanzania. Journal of Co-Operative and Business Studies (JCBS), 6(2). Retrieved from https://journals.mocu.ac.tz/index.php/jcbs/article/view/22
[8]	Mbowe, Wilfred &Ndunguru, Ernest &Gervas, Joyce. (2021). Tourism Development in Northern Circuit of Tanzania and Its Contribution in Improving Local People’s Livelihood. Applied Economics and Finance. 8. 56. http://doi.org/10.11114/aef.v8i4.5311
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[14]	Puad, A., Som, M., Marzuki, A., Yousefi, M., &Abukhalifeh, N. (2012). Factors Influencing Visitors’ Revisit Behavioral Intentions : A Case Study of Sabah, Malaysia, 4(4). https://doi.org/10.5539/ijms.v4n4p39
[15]	Ritchie, B. W., Mules, T., &Uzabeaga, S. (2008). Visitor attraction satisfaction benchmarking project Sustainable Tourism CRC Tech Report Feedback National Library of Australia Cataloguing-in-Publication entry Copyright © CRC for Sustainable Tourism Pty Ltd 2008.
[16]	Sadeh, E., Asgari, F., Mousavi, L., &Sadeh, S. (2012). Factors Affecting Tourist Satisfaction and Its Consequences, 2(2), 1557–1560.
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APA Style

Kantini, K. M., Kahana, L. W., Nyakyi, V. P., Kiondo, K., Goroi, E. (2024). Visitor Satisfaction on Attractions and Attributes at Tarangire National Park. Humanities and Social Sciences, 12(3), 58-65. https://doi.org/10.11648/j.hss.20241203.12

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ACS Style

Kantini, K. M.; Kahana, L. W.; Nyakyi, V. P.; Kiondo, K.; Goroi, E. Visitor Satisfaction on Attractions and Attributes at Tarangire National Park. Humanit. Soc. Sci. 2024, 12(3), 58-65. doi: 10.11648/j.hss.20241203.12

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AMA Style

Kantini KM, Kahana LW, Nyakyi VP, Kiondo K, Goroi E. Visitor Satisfaction on Attractions and Attributes at Tarangire National Park. Humanit Soc Sci. 2024;12(3):58-65. doi: 10.11648/j.hss.20241203.12

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@article{10.11648/j.hss.20241203.12,
  author = {Keaboka Monty Kantini and Ladislaus William Kahana and Vicent Paul Nyakyi and Khalfan Kiondo and Ebenezer Goroi},
  title = {Visitor Satisfaction on Attractions and Attributes at Tarangire National Park
},
  journal = {Humanities and Social Sciences},
  volume = {12},
  number = {3},
  pages = {58-65},
  doi = {10.11648/j.hss.20241203.12},
  url = {https://doi.org/10.11648/j.hss.20241203.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.hss.20241203.12},
  abstract = {Existing tourist destinations draw an increasing number of visitors as travel and tourism continue to rise. In this scenario, the growth in demand for tourism gives rise to new markets, which means that tourism sites are facing more and more intense competition which makes visitor satisfaction on tourism destination a prerequisite for tourism destination development. It is for this reason this research was undertaken. The study was aimed at assessing visitor satisfaction on attractions and attributes at Tarangire National Park. Questionnaire was used for data collection and a total of 242 visitors (tourists) were sampled. The results showed that visitor satisfaction was highly significant between country of origin and accommodation (F = (1.359), df = 64, p< 0.000), attraction (F = (1.469), df = 64, p< 0.000), Game viewing roads (F = (99.32), df = 64, p< 0.003), and significant for interpretation (F = (85.745), df = 64, p< 0.036), game viewing (F = (85.190), df = 64, p< 0.040), and signage (F = (84.479), df = 64, p< 0.044), highly significant for nature of travel and signage (F = (22.620), df = 64, p< 0.000), and significant for game viewing (F = (10.668) df = 64, p< 0.005). Out of 15 attractions which were identified, elephant was considered the best attraction and the least was ostrich. Generally, tourists were satisfied with the attractions, attributes and services provided by Tarangire National Park and offers the best attractions with high number of elephants and diverse wildlife populations which provide a good view that contributes to enjoyment and satisfaction to visitors.
},
 year = {2024}
}

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TY  - JOUR
T1  - Visitor Satisfaction on Attractions and Attributes at Tarangire National Park

AU  - Keaboka Monty Kantini
AU  - Ladislaus William Kahana
AU  - Vicent Paul Nyakyi
AU  - Khalfan Kiondo
AU  - Ebenezer Goroi
Y1  - 2024/06/27
PY  - 2024
N1  - https://doi.org/10.11648/j.hss.20241203.12
DO  - 10.11648/j.hss.20241203.12
T2  - Humanities and Social Sciences
JF  - Humanities and Social Sciences
JO  - Humanities and Social Sciences
SP  - 58
EP  - 65
PB  - Science Publishing Group
SN  - 2330-8184
UR  - https://doi.org/10.11648/j.hss.20241203.12
AB  - Existing tourist destinations draw an increasing number of visitors as travel and tourism continue to rise. In this scenario, the growth in demand for tourism gives rise to new markets, which means that tourism sites are facing more and more intense competition which makes visitor satisfaction on tourism destination a prerequisite for tourism destination development. It is for this reason this research was undertaken. The study was aimed at assessing visitor satisfaction on attractions and attributes at Tarangire National Park. Questionnaire was used for data collection and a total of 242 visitors (tourists) were sampled. The results showed that visitor satisfaction was highly significant between country of origin and accommodation (F = (1.359), df = 64, p< 0.000), attraction (F = (1.469), df = 64, p< 0.000), Game viewing roads (F = (99.32), df = 64, p< 0.003), and significant for interpretation (F = (85.745), df = 64, p< 0.036), game viewing (F = (85.190), df = 64, p< 0.040), and signage (F = (84.479), df = 64, p< 0.044), highly significant for nature of travel and signage (F = (22.620), df = 64, p< 0.000), and significant for game viewing (F = (10.668) df = 64, p< 0.005). Out of 15 attractions which were identified, elephant was considered the best attraction and the least was ostrich. Generally, tourists were satisfied with the attractions, attributes and services provided by Tarangire National Park and offers the best attractions with high number of elephants and diverse wildlife populations which provide a good view that contributes to enjoyment and satisfaction to visitors.

VL  - 12
IS  - 3
ER  -

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Author Information

Keaboka Monty Kantini

Department of Wildlife and National Parks, Botswana Wildlife Training Institute, Maun, Botswana

Contact Email
Ladislaus William Kahana

Department of Wildlife Management and Tourism, College of African Wildlife Management Mweka, Moshi, Tanzania
Vicent Paul Nyakyi

Department of Wildlife Management and Tourism, College of African Wildlife Management Mweka, Moshi, Tanzania
Khalfan Kiondo

Department of Wildlife Management and Tourism, College of African Wildlife Management Mweka, Moshi, Tanzania
Ebenezer Goroi

Department of Wildlife Management and Tourism, College of African Wildlife Management Mweka, Moshi, Tanzania

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Plain Text BibTeX RIS

APA Style

Kantini, K. M., Kahana, L. W., Nyakyi, V. P., Kiondo, K., Goroi, E. (2024). Visitor Satisfaction on Attractions and Attributes at Tarangire National Park. Humanities and Social Sciences, 12(3), 58-65. https://doi.org/10.11648/j.hss.20241203.12

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ACS Style

Kantini, K. M.; Kahana, L. W.; Nyakyi, V. P.; Kiondo, K.; Goroi, E. Visitor Satisfaction on Attractions and Attributes at Tarangire National Park. Humanit. Soc. Sci. 2024, 12(3), 58-65. doi: 10.11648/j.hss.20241203.12

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AMA Style

Kantini KM, Kahana LW, Nyakyi VP, Kiondo K, Goroi E. Visitor Satisfaction on Attractions and Attributes at Tarangire National Park. Humanit Soc Sci. 2024;12(3):58-65. doi: 10.11648/j.hss.20241203.12

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@article{10.11648/j.hss.20241203.12,
  author = {Keaboka Monty Kantini and Ladislaus William Kahana and Vicent Paul Nyakyi and Khalfan Kiondo and Ebenezer Goroi},
  title = {Visitor Satisfaction on Attractions and Attributes at Tarangire National Park
},
  journal = {Humanities and Social Sciences},
  volume = {12},
  number = {3},
  pages = {58-65},
  doi = {10.11648/j.hss.20241203.12},
  url = {https://doi.org/10.11648/j.hss.20241203.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.hss.20241203.12},
  abstract = {Existing tourist destinations draw an increasing number of visitors as travel and tourism continue to rise. In this scenario, the growth in demand for tourism gives rise to new markets, which means that tourism sites are facing more and more intense competition which makes visitor satisfaction on tourism destination a prerequisite for tourism destination development. It is for this reason this research was undertaken. The study was aimed at assessing visitor satisfaction on attractions and attributes at Tarangire National Park. Questionnaire was used for data collection and a total of 242 visitors (tourists) were sampled. The results showed that visitor satisfaction was highly significant between country of origin and accommodation (F = (1.359), df = 64, p< 0.000), attraction (F = (1.469), df = 64, p< 0.000), Game viewing roads (F = (99.32), df = 64, p< 0.003), and significant for interpretation (F = (85.745), df = 64, p< 0.036), game viewing (F = (85.190), df = 64, p< 0.040), and signage (F = (84.479), df = 64, p< 0.044), highly significant for nature of travel and signage (F = (22.620), df = 64, p< 0.000), and significant for game viewing (F = (10.668) df = 64, p< 0.005). Out of 15 attractions which were identified, elephant was considered the best attraction and the least was ostrich. Generally, tourists were satisfied with the attractions, attributes and services provided by Tarangire National Park and offers the best attractions with high number of elephants and diverse wildlife populations which provide a good view that contributes to enjoyment and satisfaction to visitors.
},
 year = {2024}
}

Copy | Download

TY  - JOUR
T1  - Visitor Satisfaction on Attractions and Attributes at Tarangire National Park

AU  - Keaboka Monty Kantini
AU  - Ladislaus William Kahana
AU  - Vicent Paul Nyakyi
AU  - Khalfan Kiondo
AU  - Ebenezer Goroi
Y1  - 2024/06/27
PY  - 2024
N1  - https://doi.org/10.11648/j.hss.20241203.12
DO  - 10.11648/j.hss.20241203.12
T2  - Humanities and Social Sciences
JF  - Humanities and Social Sciences
JO  - Humanities and Social Sciences
SP  - 58
EP  - 65
PB  - Science Publishing Group
SN  - 2330-8184
UR  - https://doi.org/10.11648/j.hss.20241203.12
AB  - Existing tourist destinations draw an increasing number of visitors as travel and tourism continue to rise. In this scenario, the growth in demand for tourism gives rise to new markets, which means that tourism sites are facing more and more intense competition which makes visitor satisfaction on tourism destination a prerequisite for tourism destination development. It is for this reason this research was undertaken. The study was aimed at assessing visitor satisfaction on attractions and attributes at Tarangire National Park. Questionnaire was used for data collection and a total of 242 visitors (tourists) were sampled. The results showed that visitor satisfaction was highly significant between country of origin and accommodation (F = (1.359), df = 64, p< 0.000), attraction (F = (1.469), df = 64, p< 0.000), Game viewing roads (F = (99.32), df = 64, p< 0.003), and significant for interpretation (F = (85.745), df = 64, p< 0.036), game viewing (F = (85.190), df = 64, p< 0.040), and signage (F = (84.479), df = 64, p< 0.044), highly significant for nature of travel and signage (F = (22.620), df = 64, p< 0.000), and significant for game viewing (F = (10.668) df = 64, p< 0.005). Out of 15 attractions which were identified, elephant was considered the best attraction and the least was ostrich. Generally, tourists were satisfied with the attractions, attributes and services provided by Tarangire National Park and offers the best attractions with high number of elephants and diverse wildlife populations which provide a good view that contributes to enjoyment and satisfaction to visitors.

VL  - 12
IS  - 3
ER  -

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